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The Future of Social Networking in Organisations
July 21, 2011
This third video blog of Gautam Ghosh unveils an underlying trend that I believe will be mission critical. In it he explains how business structures are going to get disrupted, depending upon the ability of an organisation to embrace corporate social networking.
As Gautam points out, computing and technology have changed organisations as much as organisations have changed their technology. Look back today at how email and ERP have transformed business structures to enable better information processes. Similarly, corporate social networking will be the new ERP for business relationships -- internally within employees, and externally between employees and stakeholders such as customers.